Part I- Legal Liabilities Related With The Use Of Social Media Marketing

With the advent of digitization, ever more Canadian companies are gravitating towards the use of social media for advertising their products and services. A study conducted by Insights West concluded that out of all the online user interactions conducted with businesses, 8 and 7 percentage of them took place on Facebook and Twitter respectively.

It is vital for many businesses to include social media marketing in their advertising strategy. However, the use of digital media platforms like Facebook and Instagram for commercial solicitations can also invite a number of potential legal problems for businesses. With federal government’s plan to crack down on social media endorsements, companies now need to be more careful with the use of these tools for marketing their brands.


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Four Tips To Prevent Copyright Infringement On YouTube

A report compiled by Sherpa Marketing reflected that approximately 50% of all Canadian businesses utilize social media as a method of promotion and interaction. Among these digital media platforms, YouTube is one of the most widely used modes among audiences with a share of over 49%. Therefore, a large number of businesses, irrespective of their scale, utilize YouTube as a medium for promoting their services.

However, due to YouTube’s rigorous Content ID system, many individuals and businesses are regularly labelled for copyright infringement and unethical use of content. Frequent flagging not only leads to the termination of your entire media account but also tarnishes your business’s reputation. It is crucial for businesses to understand the copyright laws regarding the use of YouTube for commercial promotion with the help of a legal counsel.

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Four Benefits Of Assigning A Power Of Attorney

A Power of Attorney (POA) is a legal document that grants another individual (your attorney) the right to act on your behalf (grantor or principal) and manage your affairs. The attorney is responsible for executing decisions on behalf of the grantor’s personal, financial, estate and legal matters. Hence, appointing the right person who does not misuse the powers assigned to him by the grantor is crucial.

In Canada, POAs are usually classified in two different ways: General and Enduring. A general power of attorney exists for a specific period of time and is only applicable when the grantor is mentally capable of making his own choices, giving the attorney limited decision-making powers. An enduring or continuing power of attorney authorizes the attorney complete authority to make on grantor’s behalf in the case he becomes mentally incapable or any other conditions mentioned in the POA.

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How To File A Restraining Order

A restraining order is a legal directive issued by a provincial court that mandates the preservation of a certain measure of distance between two individuals. It can be filed by anyone who has a cause to believe that there is a threat to their safety. A restraining order aids the security of victims of physical, emotional and psychological abuse as its violation can lead to criminal prosecution on the part of the offender.

This is because according to the Criminal Code of Canada, offences related to the administration of justice such as disobedience of a court order are indictable charges that lead to legal action by the Public Prosecution Service of Canada. Since a restraining order is an edict issued by the provincial court, its breach can be classified as an indictable offence.

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