With the advent of digitization, ever more Canadian companies are gravitating towards the use of social media for advertising their products and services. A study conducted by Insights West concluded that out of all the online user interactions conducted with businesses, 8 and 7 percentage of them took place on Facebook and Twitter respectively.
It is vital for many businesses to include social media marketing in their advertising strategy. However, the use of digital media platforms like Facebook and Instagram for commercial solicitations can also invite a number of potential legal problems for businesses. With federal government’s plan to crack down on social media endorsements, companies now need to be more careful with the use of these tools for marketing their brands.
For more information, visit here.
It is vital for many businesses to include social media marketing in their advertising strategy. However, the use of digital media platforms like Facebook and Instagram for commercial solicitations can also invite a number of potential legal problems for businesses. With federal government’s plan to crack down on social media endorsements, companies now need to be more careful with the use of these tools for marketing their brands.
For more information, visit here.
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